



The CTS Coupe didn't change much from the concept shown at the 2008 Detroit auto show. The car still has the handle-less door openers, a touch borrowed from the Cadillac XLR. The exhaust still comes out the center rear of the car from two trapezoidal ports. It cuts a striking figure.
Cadillac brought us out for a preview drive in the new Coupe, but much of it was familiar from the CTS sedan. The CTS Coupe uses the same direct injection 3.6-liter V-6 available in the sedan, producing 304 horsepower and 273 pound-feet of torque. Likewise, the car gets the same six speed automatic with its oh so aggressive sport mode.
GM’s new marketing chief Joel Ewanick has switched ad agencies for Cadillac from Bartle Bogle Hegarty, to Publicis Groupe’s Fallon. Apparently, Bartle Bogle Hegarty CEO Greg Anderson learned about the decision the same as everyone else; via the press. “We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we’re pleased to have been a part of helping turn Cadillac sales around over the last several months.”
After a split with BMW in 2005, Fallon spent the last half of the last decade trying to get back into the auto category. They will likely have to give up another auto account – Chrysler – so that they can handle the Cadillac account.