GM’s new marketing chief Joel Ewanick has switched ad agencies for Cadillac from Bartle Bogle Hegarty, to Publicis Groupe’s Fallon. Apparently, Bartle Bogle Hegarty CEO Greg Anderson learned about the decision the same as everyone else; via the press. “We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we’re pleased to have been a part of helping turn Cadillac sales around over the last several months.”
After a split with BMW in 2005, Fallon spent the last half of the last decade trying to get back into the auto category. They will likely have to give up another auto account – Chrysler – so that they can handle the Cadillac account.
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